Business impact of Scent for Premium Scenting (part of Rentokil)
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In an increasingly competitive environment, businesses have to carefully consider the experiences of their customers in retail and commercial spaces. Every business knows that it is essential to provide an attractive and satisfying customer experience to increase sales and build brand loyalty.
Many businesses invest large amounts of money in creating a visual brand and experience, taking into consideration interiors and even sound, but very few make full use of scent as a marketing tool to create memorable, multisensory experiences.
Smell has a profound effect on our emotions and memory and, when used in the right way, scents and fragrances are powerful tools for businesses. Increasing evidence shows that developing scents specific to a certain brand or branded products can have a significant impact on customer behaviour.
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