New frontier data Europe

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Use of CBD for pets has been rising in the U.S. for years, Whitman says. “Now that uptick is happening in Europe and the U.K., it’s just a matter of time before we flip over some of the regulations that have prevented the market growing.”

With traditional dog and cat products ruling the market, others designed for equine and other domesticated animals loom on the horizon. Those pet and animal products marketed as treats, supplements, or food additives feature therapeutic CBD with antianxiety and anti-inflammation properties, which are expected to remain top-selling products in the segment.

Recent tracking of CBD pet products found no noticeable differences during the COVID-19 pandemic, though government regulations among some countries have tempered demand by suggesting doubts about the health and efficacy of cannabis for pets. 

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